By Adina Eden
Founder, Adina fell in love with Fashion Jewelry in college and later ventured out and founded By Adina Eden. Adina was named after her grandmother, and she's been reminded of it her whole life. Adina wanted to commemorate her grandmother's memory and show the world who she was. Adina’s inspiration came from expressing herself in a way that she felt comfortable expressing herself. Adina wants every girl who doesn’t feel confident in herself to put on her jewelry and make her feel like she can run the world.